Reports last week of
Apple’s decision to invest one hundred million dollars to begin some
manufacturing in the U. S. seems like a lot. It's pocket change at Apple whose total sales
last year topped 128 billion. This means the promised investment comes to
something like .0018 of 1 percent. The
purpose looks more like public relations. CEO Tim Cook, who set-up Apple’s Asian supply
chain in the first place, told NBC that it’s not the skills people have in
China but the education network that trains them. “The education system stopped producing them
[back here].” Certainly a
self-fulfilling prophecy if there ever was one since the community colleges in
the USA cannot train people to do jobs that have been moved 3000 miles
away.
News reports begrudged this
skimpy investment in U. S. manufacturing but still treated it affectionately:
“One Small Step Home for Apple and One Giant Leap for Mac-kind” said the Financial Times headline. The Apple tech inventions are of course
dazzling, but their bright sun blinds our
capacity to see the whole picture.
For example, last
Friday’s jobs report (on Pearl Harbor Day) from the Bureau of Labor Statistics
was headlined as a decline in unemployment—all of 0.2 percent. The truth of the
matter, as the BLS noted, is that the small decline was only because the labor
force is shrinking under the weight of discouraged and part time workers. Dean Maki, chief United States economist
at Barclays Capital remarked last Friday, that at the current pace of job creation, the unemployment rate
would only gradually decline to 7.1 percent by December 2013. (as quoted
in the FT)
While that’s a whole year from now, the NY Times on Friday was even more vividly realistic:
Factoring in people seeking work, as well as
those who want jobs but have stopped looking and those forced to take part-time
jobs because full-time employment was not available, the broad unemployment
gauge dipped to 14.4 percent in November from 14.6 percent in October.
Public attitudes,
especially media attitudes toward the US unemployment problem have the same
unrealism that was the order of the day in the Romney campaign. If Romney’s brain trust simply could not make
the connection from the all-white faces in their crowds to the reality of U. S.
diversity, the analogy here is that we often don’t connect sagging standards of
living under conditions of long term unemployment to a more dismal future now
rapidly approaching.
The problem is
theological. We are as beguiled by
electronic wizardry as any ancient Greek crowd bowing before a giant statue of Athena
or Canaanites praying at the altar for virgin sacrifice.
The Federal Reserve has now acted with some desperation (Wednesday, December 12th) to hold interest
rates at zero until probably 2015 when they hope unemployment will have declined
to 6.5 percent. The theological trick
lies in the beguilement provided by technological glitter, but there is always
the devil to pay.
The same day media reports
indicated that the nation has
suffered the biggest trade deficit (meaning a decline in trade) in nearly four
years. This devil is getting its due: weakening consumer demand, in spite of
the recent Black Friday hullabaloo, make it clear that the big downturn many
economists have predicted for next year may be near to happening. The jobless
crisis simply comes to mean that consumers don’t have enough money to buy the
gadgets, to say nothing of essentials like food and medicine.
The trend is rapidly becoming
gloomier. The recent hard fought electoral battle between conservatives who
have and many others who have not may turn out to be only prologue when the New
Year dawns, fiscal cliff or not.
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